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Last week, reps from the NAASF told members the group had already taken grievances over the Rapinoe ads to the company’s top management, led by Chief Executive John Chidsey. Now, many store operators - particularly those in red states - say they’re facing a harsh backlash from the parent company’s decisions.
Subway doesn’t own any of its nearly 22,000 locations, but it charges franchisees 4.5 percent of their revenue for a national advertising fund and controls how the money is spent. SOPA Images/LightRocket via Getty Images AP “It gets tiring apologizing.” The purple-haired soccer star - who kneeled during the National Anthem to kick off the Tokyo Olympics before leading the United States to a bronze medal this week - began a stint as a pitchwoman for the fast-food giant this spring. “The ad should be pulled and done with,” the franchisee wrote of the Rapinoe spot. “Boycott Subway until Subway fires the anti-American … Megan Rapinoe, the creep who kneels for our beloved National Anthem!” the note read.
Late last month on a discussion forum hosted by the North American Association of Subway Franchisees, a Wisconsin store operator posted a picture of a hand-scrawled note from an irate customer taped to the front door of his shop. The response has been mixed, according to franchisees. In one spot, Rapinoe - who has been a vocal proponent of equal rights and equal pay for women - knocks a burrito out of a guy’s hands by kicking a soccer ball at him. The 36-year-old, purple-haired soccer star - who kneeled ahead of a match before leading the United States to a bronze medal this week - began a stint as a pitchwoman for the fast-food giant this spring. Megan Rapinoe kicked up another round of controversy at the Tokyo Olympics - and now a group of Subway franchisees are pressuring the fast-food giant to give her the boot. ‘Not a win’: Hope Solo rips USWNT’s equal pay settlement
Megan Rapinoe threatens Dwayne Johnson, XFL over trademark flap Subway lost more than 1,000 US locations last year, filings reveal